YOUTUBE IS DOMINATING THE LIVING ROOM, FORCING MEDIA COMPANIES TO DECIDE WHETHER IT’S FRIEND OR FOE
It’s been almost 20 years since the founding of Alphabet’s YouTube, and Hollywood still doesn’t really know what to do with it. YouTube, which effectively invented user-generated content, claims a daunting share of overall media consumption. And it’s no longer just dominating the internet, it’s dominating the living room, too. YouTube made up 9.7% of all viewership…